增长营销经理 | GROWTH MARKETING MANAGER
About The Role
Our Growth Marketing Manager is responsible for developing overall brand and marketing strategies, build robust analytics to inform rapid growth experimentation, market expansion and launch several ambitious, high-profile new campaigns.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Grow the business through a mix of evergreen tactics and creative new campaigns
Develop a data-driven approach to prioritize, test, evaluate, and optimize marketing experiments to cost-effectively acquire new customers
Collaborate with product and engineering to optimize landing page conversion, increase product virality, refine overall user experience, and drive user and revenue growth
Cultivate our trustworthy, approachable, and empowering brand
Manage our marketing budget, including in-house and agency spend
REQUIREMENTS/EXPERIENCES
5-8 years of experience with a wide range of marketing channels (e.g., paid search, social, SEO, content, podcasts, affiliates)
Strong quantitative and qualitative analytical skills; proficiency with Mixpanel, GA, SQL and other relevant tools
An excellent communicator; experience with media /public relations is a plus
Strong operating and leadership skills; equally comfortable being in the weeds and leading internal and external teams
Other attributes: deep empathy for the user, resourceful, results-driven, quality-obsessed